La Familia
A large cast of characters — or, as we call them, la familia.
Eléctrico’s family is not limited to founders. It includes maestros, musicians, ambassadors, animals, and even machinery — because Eléctrico has always been a world, not a corporation.
Core Family
The people at the center of the bottle.
The maker at the heart of the palenque in San Baltazar Guelavila — the living tradition behind every bottle.
Founder of the larger Eléctrico world, her vision runs across mezcal, music, story, and aesthetic direction.
Kathleen’s husband, the rock of the project, and a quiet force behind Eléctrico’s patience and standards.
The producer who helped connect the sound of Project Eléctrico to Oaxaca, Diego López, and the route that led to Cirino.
Extended Family
The wider circle around Eléctrico.
Vice-president of las Mujeres del Mezcal and a standard-bearer for truly artesanal mezcal in Oaxaca.
The connection who introduced his family to Cirino and helped jump-start the Eléctrico circuit in Oaxaca.
West Coast US ambassador and principal taster, carrying forward Diego’s place in the brand story.
Cirino’s wife, his partner on the palenque, and the mother at the center of the family behind the mezcal.
The father who taught Cirino to care for the land, work with animals, and become a mezcalero.
The writer who gave poetic language to La Familia Eléctrico and connected the brand to readers through story.
A Brooklyn-based food and drink historian, taste-maker, and Cultural Attaché for Eléctrico in the USA.
The man who brought everyone together. Eléctrico Mezcal exists because of him.
The horse at the tahona — a real member of the family, not just a production detail.
The guardian of the palenque, gentle until trouble arrives, and part of the living atmosphere around the brand.
The little red truck that carried family and work through good times and hard times, and somehow earned a place in the roster.
Why It Matters
A roster like this changes everything.
Eléctrico is a large family, and includes maestros, musicians, ambassadors, collaborators, animals, and even the Nissan. That breadth is what makes it feel alive.
